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The Council for Christian Colleges & Universities (CCCU) seeks a passionate, hardworking and detail-oriented Marketing Specialist
with training and hands-on experience in data-driven marketing, who can
apply those skills to the promotion of Christian higher education and
study abroad recruitment. This position reports to the Director of
Communications & Public Affairs and works closely with the
BestSemester and communications teams. A successful candidate will
create and implement a unified organization-wide marketing strategy,
help to grow BestSemester enrollment, expand the offerings of the CCCU’s
Career Center, and elevate the organization’s social media presence.
Council for Christian Colleges & Universities is a higher education
association of more than 180 Christian institutions around the world.
With campuses across the globe, including more than 150 in the U.S. and
Canada and nearly 30 more from an additional 18 countries, CCCU
institutions are accredited, comprehensive colleges and universities
whose missions are Christ-centered and rooted in the historic Christian
faith. Most also have curricula rooted in the arts and sciences. The
CCCU’s mission is to advance the cause of Christ-centered higher
education and to help our institutions transform lives by faithfully
relating scholarship and service to biblical truth. www.cccu.org www.bestsemester.com
and implement an overall social media strategy for the accounts of the
CCCU and its BestSemester programs (@cccuorg and @bestsemester) for
- Identify, create and implement CCCU
email marketing campaigns. Duties include developing branded email
templates, curating and uploading content, sending emails, and tracking
analytics through MailChimp.
- Serve as the primary person
responsible for identifying and creating new marketing initiatives,
photo contests, events, and drip marketing campaigns with the goal of
generating new leads for BestSemester off-campus study programs.
the CCCU Career Center as a leading resource in the Christian job
market. Identify and execute an aggressive marketing and revenue growth
strategy, including print/online marketing opportunities.
to CCCU revenue-generating strategies, including but not limited to:
student recruitment, CCCU Career Center, conferences & events and
- Create strategy for and oversee implementation of marketing materials, including print, digital, and video.
- Assist Website & IT Specialist with managing web content to ensure cohesive branding and messaging.
- Oversee implementation of new marketing automation systems.
- Coordinate setup, shooting and editing of short in-house videos for social media and marketing purposes.
print/online/TV/radio/social media marketing opportunities to help
create a positive narrative of Christian higher education and position
the CCCU as a thought leader in the public square. Assist with overall
strategy to effectively identify & utilize CCCU alumni and others as
advocates for Christian higher education.
Other duties as assigned by supervisor.
Persons applying for the position should:
the Nicene Creed and have a strong appreciation for the Christian
mission and purpose of the CCCU and its BestSemester programs
an education and/or background in marketing exhibiting an understanding
of the marketing mix with at least 3-5 years of experience in the field
- Be strategic, creative, organized, energetic, and possess advanced verbal and written communication skills
- Be able to work on-site in the CCCU’s Washington, DC offices
Application should include:
- Cover letter
- Resume, as a separate attachment
- A statement of your Christian faith
- Link to marketing portfolio
- Links to social media accounts that you manage
Other requirements include:
- Ability to work for long periods of time at the computer
Applicants should apply online through the posting on www.cccu.org/careers
and include a cover letter, resume, statement of your Christian faith,
marketing portfolio and links to social media accounts you manage. First
preference will be given to applicants who apply before the deadline of
April 18. No paper applications or phone calls please.