Digital Marketing Manager

CCCUcareers

The Council for Christian Colleges & Universities (CCCU) seeks a passionate, hardworking, detail-oriented Digital Marketing Manager who is excited to promote the work of a mission-driven organization supporting the cause of Christian higher education. The Digital Marketing Manager position is responsible for the marketing strategy, engagement, web development and maintenance, metric analysis, and management of the CCCU and BestSemester websites and other digital media platforms. As the position is significant in the CCCU’s communications efforts, the successful candidate will need to stay current with CCCU audiences, business strategies, and marketing initiatives.

The Council is a professional association of 180 campuses in 20 nations whose mission is to advance the cause of Christ-centered higher education and to help our member institutions transform lives by faithfully relating scholarship and service to biblical truth. The CCCU coordinates professional development opportunities for administrators and faculty, manages U.S. based and international off-campus student programs, provides public advocacy for Christ-centered higher education, and manages cooperative efforts among its member campuses (www.cccu.org).

Core Responsibilities:

Web Management

 Be responsible for the CCCU and BestSemester websites and related web strategy and aesthetics

 Train, coach, and lead a cross-department web team comprised of content specialists

 Manage third-party vendors and contractors

 Be responsible for training of content owners on use of CMS which are currently WordPress and Drupal

 Manage and update online communication requests from across the organization

Digital Marketing / Analysis

 Develop attractive branded email templates for member engagement mailings such as BestSemester marketing, eAdvance, conferences and events. Create metrics to review effectiveness of these mailings.

 Oversee the Career Center marketing and revenue-growth strategy

 Coordinate a social media strategy with the goal of engaging CCCU members; connected duties may include posting and/or recruiting freelance articles with content relevant to Christian higher education, working with the team to develop and execute a strategic social media plan, and developing ways to increase audience engagement with content

 Be key driver in the optimization of search engine performance

o Monitor search engine rankings and referrals

o Monitor site traffic and user behavior

 Gain insights from web analytics, such as Google Analytics, and create and implement plans to drive conversions, improve visitor interactions, and optimize performance of our web properties and evaluate ROI for all initiatives

Web Development and Maintenance

 Implement industry-standard maintenance and updates to insure web infrastructure is up-to-date and secure

 Work with Web development vendors to create and implement new functionality as needed to accommodate organizational needs

 Maintain effective integration of third-party apps such as the CCCU Career Center and MailChimp with iMIS, the CCCU’s main CRM

 Troubleshoot website and third party integrated application issues and work towards their quick resolution

 Manage and maintain online communities and web site collaboration tools (oversee online discussion forums, listserv, etc.)

 Oversee uploading of content to implement a consistent web character

 Other duties as assigned by supervisor.

Persons applying for the position should:

 Have a strong appreciation for the Christian mission and purpose of the CCCU and its BestSemester programs

 Have exceptional verbal, written and interpersonal communication skills

 Have a proven track record and experience in digital marketing, web management, and web content management software.

 Hold at least a bachelor’s degree and possess two to five years of experience in digital marketing

 Have experience with Wordpress and Drupal CMS, MailChimp and email automation, Google Analytics, Adwords, and Hootsuite

 Have some working knowledge of HTML5, CSS, JS, PHP, iQuery, AJAX and APIs

 Have excellent organizational skills with the ability to meet deadlines

 Have excellent oral communication skills

 Be able to use sound judgment and work well under pressure

 Be able to manage multiple tasks simultaneously

 Be detail-oriented, highly organized and flexible

 Have the ability to read, analyze and interpret complex documents

 Function well as a member of a dynamic team

 Have a desire to serve others gracefully and selflessly

Application should include:

 Cover letter

 Resume, as a separate attachment

 A statement of your Christian faith

Other requirements include:

 Ability to work for long periods of time at the computer

 Ability to lift heavy equipment (30 lbs)

Application process:

Applicants should apply online through the posting on www.cccu.org/careers and include a cover letter, resume, and a statement of your Christian faith. First preference will be given to applicants who apply before the deadline of August 28, 2017. No paper applications or phone calls please.